Assume you recognize Italy? Now it needs you to discover its hidden sights

Italy has launched a venture to assist vacationers uncover the nation’s greatest lesser-known sights.

The “Viaggio Italiano” (Italian journey) initiative hopes to lure guests away from vacationer honeypots like Florence and Venice.

As an alternative of selling widespread sights, the scheme goals to introduce travellers to the nation’s small villages and rural locations.

It’s a part of a push to make tourism extra sustainable and unfold its advantages extra equally all through the nation.

How is tourism in Italy altering?

The brand new tourism marketing campaign, developed collaboratively by all of the nation’s areas together with the Italian Ministry of Tourism and the Nationwide Tourism Board, focuses on gradual tourism practices.

Maria Elena Rossi, head of the tourism board, explains that the marketing campaign highlights three most important features of Italy: its villages, its landscapes and its strolling routes.

“All of the three areas are about alternative ways of attending to know the nation and experiencing it via gradual tourism and lively tourism,” says Rossi.

The intention is to point out guests how they’ll expertise off-the-beaten-track Italy via outside actions corresponding to strolling and biking.

The marketing campaign has gathered collectively and digitalised lots of of itineraries highlighting rural sights, small villages and conventional meals and wine.

Guests can entry these itineraries and an interactive map on the web site

The place are Italy’s greatest strolling and biking routes?

The tourism marketing campaign presents sustainable and lively methods to discover the nation and its landscapes, together with greater than 100 strolling routes already established in Italy.

These paths wind their approach via a number of the nation’s most spectacular landscapes, such because the Dolomites within the north and the rugged shoreline within the south.

Some comply with historic paths like pilgrimage routes or bandit tracks.

The venture may even set up new multi-region biking, strolling and crusing routes. These are set to be accomplished by the top of the yr.

The Through del Mare will give travellers the prospect to discover Italy’s shoreline with crusing itineraries. The routes will join numerous ports and vacationer landings throughout areas.

The Vie del Bike will join areas by cycle routes, whereas the Nordic Strolling Routes will enable hikers to discover the countryside on foot.

What are Italy’s most stunning villages?

A part of the initiative will concentrate on Italy’s borghi, picturesque small villages and hamlets dotted all through the countryside.

The interactive map on the Viaggio Italiano web site reveals the places and provides details about round 1,000 villages and their cultural sights.

The map will showcase how a few of Italy’s most genuine experiences, corresponding to distinctive meals merchandise or native festivals, may be present in its villages.

How has the pandemic modified journey in Italy?

The brand new marketing campaign comes as Italy considers the right way to make tourism extra manageable. Rossi explains that the venture was initiated three years in the past in response to Italy’s overtourism issues.

“This was a part of the strategic plan by the Ministry of Tradition and Tourism to higher join the well-known areas with these much less identified,” says Rossi.

A two-year hiatus in regular customer numbers has additional spotlighted Italy’s tourism points.

With vacationer numbers now returning to pre-pandemic ranges, Italy’s customer hotspots are struggling to manage as soon as extra.

Some locations have launched restrictions to curb customer numbers.

Venice is mulling a ticketing system and entry charge, whereas the Amalfi Coast is limiting the variety of autos that drive alongside its famed coastal highway in peak season. 

Florence’s famend Uffizi Gallery adopted the same scheme to the Viaggio italiano by sending its treasures throughout Tuscany.

A few of its artworks have been relocated to different galleries and sights within the area to ease overcrowding on the gallery and tempt guests out of Florence.

Are folks travelling in a different way post-pandemic?

The Viaggio italiano initiative additionally coincides with a change in the best way individuals are selecting to journey in Italy.

Many travellers are searching for slower, extra in-depth experiences in Italy.

Some guests are additionally shunning metropolis resorts and selecting to remain in additional rural places, favouring lodging in small hamlets or agritourismi.