Jewelry brand Tanishq has partnered with OMI, the surface enterprise enterprise arm of Laqshya Media Group, to launch and execute its cutting-edge advertising marketing campaign ‘Ahalya’, meaning to retain for 20 days and cowl over 1.2lakh sq.Toes throughout India.
The advertising marketing campaign is seen in lots of cities which embrace Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Vadodara, Agra, Surat, Coimbatore, Indore and Ludhiana.
Tanishq’s advertising marketing campaign ‘Ahalya’ is all about how pretty and ethereal a woman’s intrinsic radiance is. The advertising marketing campaign has chosen media motors which is perhaps excessive on impression and evoke a long-lasting affect, together with panoramic billboards, airport media and mall media—amassing most eyeballs.
Talking on the advertising marketing campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group, acknowledged, “The wonderful diamond assortment and revolutionary have been brilliantly introduced alive the usage of this marketing campaign and the handpicked media models have completed full justice to the magnum of the marketing campaign. It completely conveys the message of Tej that each girl possesses and which needs to be realised. We’ve got used our in-house research device to grab the apt pockets that can guarantee an in depth attain. A greater than 3-week marketing campaign size will make certain its message stays with its TG. I’m extraordinarily happy with the crew as they’re consistently robust, enhancing and setting up larger benchmarks.”
Talking roughly the marketing campaign, Deepika Tewari, Affiliate Vice-President, Advertising, Jewelry Division at Titan Firm Restricted, acknowledged, “We’re launching this very good diamond jewelry collection as a result of it shows the interior fireplace emanating from the lady who adorns it. The marketing campaign captures the brilliance, scintillation and fireplace throughout the diamonds of this assortment and is an ode to the great thing about the woman who’s her muse. We need women expertise experiencing this collection as tons as we loved bringing it to them.”
Tanishq’s Ahalya assortment showcases a diamond and colored stones. The concept of Tej (interior radiance) about each feminine, in addition to a diamond, has been brilliantly captured utilizing the marketing campaign and the larger-than-lifestyles advertising marketing campaign show makes it distinctive.